Trade News & Announcements

2nd October 2007: Franco American Novelty Company Join FDW

The Franco American Novelty Company is one of the most established businesses within the US fancy dress industry, taking costume culture right back to 1910. They have enjoyed phenomenal success within the US for many decades and are now set to strengthen their hugely credible brand even further when they enter the UK market this year with the Fancy Dress Warehouse.

Ken Ubillus, Director of Import Purchasing at Franco "Franco have enjoyed pioneering status within the fancy dress industry in the US for many years. We have watched the recent rise in popularity for fancy dress in the UK with great interest and, when approached by Fancy Dress Warehouse, saw an opportunity to expand and raise our brand awareness further afield by just one simple point of impact. We are hugely excited to be bringing our product collection to the UK and look forward to a successful business partnership with Fancy Dress Warehouse and its customers over the coming years."

Mark Lewis, Managing Director, concludes "Fancy Dress Warehouse are thrilled to have UK Exclusive rights to one the most renowned names in the fancy dress world, Franco American Novelty Company. Not only are Franco a major player in the US fancy dress scene, they also offer a fresh and diverse range of product that is sure to be a huge hit this side of the Atlantic. Fancy Dress Warehouse will be stocking fantastic Franco lines for children and teens as well as adults. Visit www.fancydresswarehouse.com or come down to our stand at either the Spring Fair or the IPS show and I will give you a guided tour of one of the most exciting costume ranges that exists today."